Times have changed, is there anyone who still have not heard? I hope not, but because I say that times have changed, it is very simple, we have moved from industrial society to communication society.
The last major revolution in the history of mankind was undoubtedly that of the industrial revolution and the people who lived it, obviously not learned that was living. Well that'sexactly what happens to us, we are experiencing a new revolution, probably muchgreater and more important than that, but as we are in which we live, we hardly notice.
The advantage that we have now is that the revolution itself is warning us every day, because we are entering an era full of global and open communication, where virtuallyeveryone has access to information that is generated every day.
In this revolution, the business situation is changing drastically. We are addressing so many changes as companies do not adapt will be many businesses that will have to close.
This requires that all companies start to get to know the world of social media.
If anything we need to be clear is that the media will not accommodate us, should be reversed, we have to adapt to the media.
